Unbelievable that the Dalai Bama is still pointing fingers at BP pointing fingers while states in the path of the spill are being left hanging! Once again, it seems that the almighty one has missed the point. YES, BP needs to take the lead on stopping the spill… but it is the government’s job to protect it’s shores. It’s as though the president is just burying his head in the sand on this issue, and all he can say is how angry he is about the spill… he’s angry about the finger-pointing that’s going on… angry that he has to take a break from LOOKING presidential to actually try to figure out how to BE presidential.
From Day One – Team Obama’s response to the Current Gulf Disaster
I am continually amazed at the zen like power the Dalai Bama administration seems to have on much of the news media. It’s almost like this administration gets together to say a few key words that are meant to appease any question of their ultimate superiority.
Case in point: Administration out in full force on the [...]
What Makes a TV Ad a Viral Video?
Ad agencies still searching their navals for the “holy grail” of viral video are missing the point of what makes media viral. This article on Brandweek shows they are still using old measurement tools to determine success! It’s kind of like using 8-Track sales to track the success of the new Mariah Carey cd (please don’t make me ever listen to any more of her music!)
But I digress… These companies are still attempting to package and present brands the same way they always have…
“Milward Brown has crafted 10 tips for making a TV spot viral, few of which come as a surprise. They include great creativity, wide dissemination, good search optimization and, perhaps most important, the need to “cross your fingers.”
REALLY!!?! “Cross your fingers?!” That’s the best they can come up with after spending millions to try to tap into the “viral” market? Sometimes, it’s great to be a small business that can’t afford to take itself so seriously as to hire one of these genius firms!
In my humble opinion, the “it” factor that makes a video about a product or brand go “viral” is that the message is usually from the consumer’s point of view of it. Many of these are videos made by consumers of the products. The essential element in these videos doesn’t concern itself so much with the features or buzz or any other self stroking. Today’s savvy consumers can research the features on their own when they’re ready to buy… Media guru’s talking to us like kindergartners are about as effective as big haired televangelists!
A great example of a company that has tapped into the element of what their consumers want to see on their ads is Geico. I mean really, Warren Buffet dressed up as Axl Rose?! Come on, I’m switching to Geico as soon as I can! That’s AWESOME!
Abuse of Power
“The misuse of the arcane process of reconciliation—a process intended for deficit reduction—to enact substantive policy changes is an undemocratic disservice to our people and to the Senate’s institutional role,” Democratic Senator – Robert Byrd
Wall Street Journal has an opinion column up this morning talking about the use of reconcilliation to ram [...]
HELP… Success is Killing my Business!
Have you ever pulled your brain together long enough to formulate this thought? It came for me after I landed a couple of large clients that suddenly made up over 75% of my revenue… potentially.
As a fledgling start-up, getting a couple big fish so early in the game was almost intoxicating. Using their names in circles of related businesses opened quite a few doors. Things were really looking promising. As we began to bring on these customers, it was apparent that we were going to bring on additional staff and take down some extra office space.
This is where things began to get shaky…
It’s Time to Stand for Truth & Life!
The truth about the Planned Parenthood agenda. Join a peaceful march tomorrow to take a stand against this organization’s war on the black and Hispanic culture!
Happy New Year
It’s amazing to me that 2010 is already here… ‘09 was such a blur. This time last year, I was “employed”… now I have 9 employees! I am living the life I have dreamed of for a long time. I have long ago learned that the best way to make the most of every minute is to embrace a life of gratitude…
